SEO affects how a website appears on a search engine result page, and improving these techniques can increase the amount of visitors to a web page. In this post we take a look at understanding the basics of two of the most common – title and meta descriptions.
By default, WordPress offers basic SEO functionality, however to improve your search engine results you may need to install additional SEO plugins. In this post we take a look at understanding the basics of the most popular, WordPress SEO by Yoast.
One of the most talked about topics in SEO is whether keyword meta tags are still being used by search engines such as Google, Bing, and Yahoo. In this post we take a look at at the current status of keyword meta tags, and whether you should still be using them.
WordPress doesn't allow the use of shortcodes in sidebar text widgets by default, which can be a hassle if a plugin doesn't come with its own widget. In this post we take a look at how to enable shortcodes in your WordPress sidebar widgets.
When it comes to creating a blog post, it can be difficult choosing your categories and tags. Setting up categories and tags correctly on your blog can offer opportunities for increased engagement and traffic. In this post we take a look at their differences between categories and tags, and how to properly set them up.
We're often asked by our clients if they should use an open source platform, such as WordPress or that a more bespoke solution should be considered. We understand that all websites have different requirements, so we treat each project individually. In this post we take a look at the pros and cons of each, hopefully making the decision easier.
It can be difficult to know where to begin looking when you open your Google Analytics account for the first time. Understanding the reports and terminology is extremely useful when it comes to determining the performance of your website. In this post we take a look at some of the jargon in Google Analytics and break it down into bite-sized chunks that are easier to digest.